Qualitative study on processes, issues and challenges in implementation of islamic obligatory cleansing (Sertu) in halal pharmaceutical industry

Islamic obligatory cleansing known as sertu in Malay language is one of the essential elements to ensure halal integrity products including pharmaceuticals [1], [2]. It an islamic required be conducted when tools and equipment production facility are contaminated with severe najs (Naj Mughallazah) which pork or dog-based contaminant. law has prescribed way cleanse Naj Mughallazah by using time clay clean water suspension followed six times rinsing pure (mutlaq) [3]. The study on implementation especially pharmaceutical industry very limited if any [4]. Hence this was explore process, issues, challenges well discover success factors facilities from perspective providers. This used qualitative in-depth interview purposive sampling technique where participants were selected among providers who have experience conducting facilities. Data analysed thematic analysis validated through triangulation data a few sources.